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How to convert real estate buyer leads into closings with a proven 90-day follow-up cadence. Data from 312 purchased leads showing what worked in 2026.

Shared vs exclusive real estate leads differ in cost, conversion, and speed. My 2026 test with 700 leads reveals which model delivers better ROI for agents.

Real estate buyer leads cost $5–$300 each depending on platform. After testing 4 providers for 6 months, here’s what I actually paid per closed deal in 2026.